Ross Bernstein

“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World”

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance hall of fame business speaker who’s keynoted conferences on five continents and has been featured on thousands of television and radio programs. Ross’ program is based on a series of books he wrote in which he was able to interview more than 1,000 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common in peak performers in business. As he learned, champions have a very unique DNA — and his goal in this keynote session is to get audience members thinking about their own DNA — and about the DIFFERENTIATORS they possess which would ultimately lead customers to CHOOSE to do business with them. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS. In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports to show attendees how to:

  • Create a “culture of excellence” by giving extraordinary customer service
  • Generate momentum by utilizing the “currency of karma”
  • Follow their moral compasses to win “the right way,” with respect and integrity
  • Be better leaders and create more “buy-in” by embracing change and failure
  • Evolve from “order takers” to “trusted partners” by enhancing the quality of their relationships


 Deena B Katz, CFP®

Deena Katz has been called upon by global financial services organizations to speak at international financial forums held in various locations including Australia, Canada, Japan, England, India, Ireland, Singapore, New Zealand, Malaysia, and South Africa. She has written six books on financial planning and practice management topics, served as editor-in-chief of the Journal of Retirement Planning, and has been a contributing writer for Financial Advisor, Investment Advisor, Financial Planning magazine, and National Underwriter.

In 2016 Ms. Katz was awarded the Alexandra Armstrong Lifetime Achievement Award by InvestmentNews. In 2015, she was named one of the “35 for 35” by Investment Advisor, honoring leaders who have influenced the financial services industry for the past 35 years. In 2014 she received the “Iconoclast Award” given by Bob Veres’ Insider’s Forum. In 2015, she received the “Women to Watch” Award from Investment Advisor. She was the first woman member of Rotary/One, Chicago, as well as the first woman to serve as a director of the United States Rotary Club.

Ms. Katz is a past member of the National Board of Directors of the Financial Planning Association, a past member of the Board of Trustees for the Foundation for Financial Planning, and for 2009-10 served as an advisor to the Comptroller of the State of Texas on their college funding plans. In 2009, Ms. Katz testified before the Senate Committee on Aging regarding “Boomer Bust: Securing Retirement in a Volatile Economy.” She received her Bachelor’s and Doctorate of Humane Letters from Adrian College, where she was the recipient of the Young Alumni Achievement Award.

Ryan StramroodRyan Stramrood

I am Ryan Stramrood: South African, Small Business Owner, Family Man and Average Joe.
However, my hobby is Ultra Extreme Open Water and Ice swimming, and for deeply personal reasons, I have undertaken some of the world’s most extreme challenges. Pushing my limits and human boundaries in our planet’s most inhospitable places.

Following painful, pioneering training techniques and using what limited resources I can find to put basic safety procedures in place, I challenge myself by pushing personal limits for swimming in ice water, and often set new benchmarks for human endurance.
No wetsuits or protection from the cold water – Speedo’s only. My adventures, world first achievements and the often death-defying circumstances, make for brilliant tales of human spirit and victory.
Inspirational Speaking
I take my audiences on a journey with me. Through story telling and strong visuals, I illustrate just how limited and governed we all are, in every aspect of our lives, by believing in our own limitations.
How we under achieve in our comfort zones and how each and everyone of us can push past impossible.