Tsholofelo “Tsholo” Dihutso, CPRP, is a high energy, results- oriented individual with a passion for innovative online tactics and strategies, including social media campaigns, to increase customer engagement. Car and sport enthusiast as well as dancer with over 14 years combined progressive experience in public relations and communication, refers to public relations as her playground. Give her one word and she’ll give you a well-crafted one page article. Editor of The Financial Planner magazine, online content and speech writer. Best of all, she writes numbers in words and not numeric in a speech.
Tsholo has been involved in a number of projects at Financial Planning Institute (FPI), specifically the development and launch of the two FPI websites (letsplan.co.za aimed at providing consumers with financial planning tools and fpi.co.za aimed at the industry’s professionals, regulators and students) as well as re-launching its online and content strategies.
In 2012, she served as a member of the PRISA Gauteng Committee, was a member of the Finance and Accounting Services Sector Education and Training Authority (Fasset), Seta’s Communications Committee from 2007-2014 and is currently a member of Financial Planning Standards Board’s (FPSB) Communications Advisory Panel which she has served on since 2014.
Tsholo is a member, in good standing, of the Public Relations Institute of Southern Africa (PRISA) and holds the Chartered Public Relations Practitioner (CPRP) designation. She continues to mentor and train students in the public relations and communications management field; who, after training with Tsholo, have been headhunted, to permanent positions within the PR and financial services industries, respectively.